For a long time I thought business growth comes only from working harder.

x More calls. x More meetings. x More pressure. x More hours.

But over time I realised that growth usually comes from clarity.

- Clear communication. - Clear positioning. - Clear understanding of who you want to work with.

x Most businesses are not stuck because the market is bad. - They are stuck because people do not clearly understand the value they bring.

Today I pay much more attention to brand experience, trust, and how people feel when they interact with a business.

Small details change everything.