Everyone wants more traffic.

But traffic itself is useless.

You do not need 100,000 visitors.

You need the right 100 visitors.

Most businesses still think SEO means adding keywords to pages and waiting for Google to send traffic.

That worked years ago.

Today SEO is closer to answering real questions before people ask you directly.

If you want more leads:

1. Create content around problems people already search for

Not:

“Our company provides services”

But:

“How much do x services or y solution can help you to get xyz?”

“5 mistakes people make before buying xyz”

2. Show real work

Before and after projects.

Case studies.

Photos.

Results.

People trust proof more than promises.

3. Build pages around intent

Someone searching:

“Modern furniture”

is browsing.

Someone searching:

“Custom oak dining table manufacturer in London”

is already moving towards a decision.

4. Publish consistently

One article changes little.

Fifty articles start building momentum.

5. Make it easy to contact you

Many businesses spend money bringing people to a website and then hide the phone number, contact form and next steps.

Traffic does not pay invoices.

Trust does.

Trust creates conversations.

Conversations create clients.