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70% of your SaaS growth will come from customers you already have
The forgotten math of net revenue retention.
The PUBlish Desk · 18 April 2026
OpenView's 2024 expansion benchmarks put median net revenue retention at 112% for top-quartile SaaS companies. Read that number carefully: without a single new logo, a business with 112% NRR grows 12% a year on auto-pilot.
In the same dataset, the bottom quartile sits at 92%. These companies need to add 9% new logos annually just to stand still on revenue.
Top-of-funnel gets the attention. Expansion is where the compound interest lives.
The operators who win: they run the account-management playbook as aggressively as they run new-logo sales.
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