PUBlish
Back to the journal

NEWS

Buffett trimming Apple is about position size, not Apple

Position risk compounds even when the thesis hasn't changed.

The PUBlish Desk · 20 April 2026

Berkshire sold roughly half of its Apple stake through 2024. The headline read like a vote of no confidence. It wasn't.

Apple had grown to over 50% of Berkshire's public-equity portfolio. That's a concentration level no risk committee at any other institution would tolerate regardless of how good the underlying business is.

The lesson for any operator running with a lopsided customer mix, vendor mix, or revenue-source mix: the best time to trim is when the position is still working. The worst time is when you're forced to.

XLinkedInThreadsFacebook

Subscribe to The PUBlish Journal

One curated piece, three teasers, eleven minutes of reading. Editorial only. no feed, no noise.

Read the latest →RSS feed
PUBlish · v0.4.0 · 2026-05-13 · 9f22b3d