Small thing I keep seeing on European SaaS sites.
The company sits in Vilnius or Lyon, the customers are in Germany and the Netherlands, and the pricing page says $49.
Why dollars?
Now the buyer has to convert it, guess what the exchange rate does next year, and wonder if VAT comes on top. Three small doubts before she even reads the features.
Price in the currency she gets paid in. Say clearly if VAT is included or not.
It is not a design detail. It is the first number she copies into her spreadsheet.
Get an email when Eglė publishes