Most brands put all the care into the first impression.

Most brands put all the care into the first impression.

The website. The logo. The first call.

Then the work is done, and the last thing the client gets is a plain invoice called "inv_final_2.pdf".

The ending is part of the brand too.

1. A short thank you in your own words.
2. The invoice in the same colours and tone as everything else.
3. One line on who to contact if something comes up later.

People remember how it ended, not only how it started.