Google just turned search into a shopping cart π
Universal Cart is rolling out in the US. you save products from different stores into one cart in Search and Gemini, it tells you when something gets cheaper or is back in stock, and you can pay with Google Pay. Shopify stores are in too.
my take - half the journey now happens before anyone sees your site. your product feed (price, stock, photos, titles) is the new shop window. messy feed = invisible π€·ββοΈ
checked yours in Merchant Center before Black Friday?
more here https://www.mobilemarketingreads.com/google-launches-universal-cart-and-holiday-shopping-guide-ahead-of-2026-holiday-season/
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