Shopify store owners, check one thing before Black Friday.

Shopify store owners, check one thing before Black Friday.

In admin go to Sales channels > Agentic. There is a setting "Allow Shopify to manage for me" and it is ON by default. Your products go out to Meta, Google AI Mode, Copilot, ChatGPT.

Good breakdown on SEJ: https://www.searchenginejournal.com/shopify-now-enrolls-your-store-in-every-new-ai-shopping-channel/591049/

I'm not against it. But with direct checkout in Google and Copilot your GA and custom pixels don't fire. The sale is in Shopify admin, not in your ads dashboard.

So if your ROAS looks strange in November, look there first.