Do you have a friend who calls you every time they have a problem?

Do you have a friend who calls you every time they have a problem?
If yes, then that's a Signal.

It's a sign that you bring some value to the situation they are in.

Imagine if this friend was in business.
Now, solving this problem doesn't just gives them peace of mind but also unlocks an opportunity for them.
And the opportunity has a cost.
It could be money made or money saved.
And with the right positioning & relation, you earn a cut off it, big or small.
That's pretty much the World of Business.

It's easy to get lost in Social Media noise where this concept gets complicated.
There are many out there who just want to build following & influence, not truly share their secret sauce with you. Obviously because it's too valuable to them. But in that process, they beat the drum so loud that stuns many.

Knowing this, I'm continuing to spend time in places where people come with problems.
The challenge is that it may not be where you expected.
Hope you find them soon.

Remember, a ringing phone is a sign.

- The Cognitive Founder