Your website sells.

Your website sells. Your social media connects. Your encyclopedia-style page explains who you are and builds a lastingreference that people and AI can understand.

3 reasons why an encyclopedia-style page:

1) It gives people the full picture, not just a sales pitch.
2) It helps search engines and AI understand who you are.
3) It builds a lasting reference, rather than a temporary post.

A well-maintained reference page can bring important information together and stay useful for years, aslong as it is accurate, updated and supported by credible sources.

These principles are consistent with Google's guidance on helpful, reliable content and how it understands informationabout people and organisations.

One important distinction: an encyclopedia-style page is not automatically better than a website. The advantage is having a clear, structured and credible reference page that complements your website and social media.