The second purchase tells you more about your business than the first one.
The first sale can come from an ad, a discount, a lucky Saturday.
The second one comes from how it felt to buy from you.
Most owners know their footfall and their average basket. Very few know how many customers came back within 90 days.
Check it this month.
If the number is low, don't start with a loyalty card. Start at the counter. What did the staff say? Did anyone give the customer a reason to come back?
Repeat business is built in small moments, not campaigns.
#RetailCX #RepeatBusiness
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