Festival sales don't build a business.

Festival sales don't build a business. They just show you which business you already had 🙂

Amazon India shared first-week numbers from its Great Indian Festival. Seller sales up to 3.5x a normal week, the most sellers ever taking part, and over 70% of them from Tier 2 and Tier 3 cities, not the big metros. It's Amazon's own report, so read it like a press release: https://www.aboutamazon.in/news/small-business/amazon-seller-growth-great-indian-festival-2026

The example I liked most is a tote bag seller. Two products became #1 bestsellers in their category. Not twenty products. Two.

That's what a big sales week does. Traffic goes up for everyone, but the money goes to the people who already know their one or two winners and have the stock ready.

So before Black Friday, pick your hero product. Then make sure you won't run out of it 👌

#SmallBusiness #Sales #Ecommerce