Half the businesses I try to call don't pick up.

Half the businesses I try to call don't pick up.

Voicemail. A contact form. Or a chatbot asking me to "briefly describe my issue".

The other half answer on the second ring. Guess who gets my money.

Everyone is busy building funnels and automations. Fine. But a real person answering a real phone is still the cheapest advantage a small business in the UK can have.

Pick up. Even if it's just to say "I'll call you back at 3".
Then actually call back at 3. ☎️