Small thing that kills more sales than any ugly colour 🙈 You find…

Small thing that kills more sales than any ugly colour 🙈

You find the product, pick the size, press "Checkout"... and the shop asks you to create an account. Password, repeat password, confirm your email.

Why?? I just want to give you my money 😄

Guest checkout should be the default, the big button. Creating an account can come after the payment, on the thank you page, one click, because you already have the email anyway.

Every extra field before "Pay" is a little door out of your store. It's the first thing I'd check on any shop, before we even start talking about design and style.

Pretty is nice. Easy is what converts.