Most small businesses don't have a sales problem.

Most small businesses don't have a sales problem.
They have a too-many-things problem.

Five services.
Three price lists.
A website that tries to talk to everyone.

The customer has to work too hard to understand what you actually do.
So they leave.

One clear offer.
One clear price.
One sentence that explains it.

Cutting things feels like losing money.
Usually it is the moment you start making it.