Quick one about referrals, because i see people do this backwards all…

Quick one about referrals, because i see people do this backwards all the time.

They wait. Six months later, when the client is "really happy", they finally ask - do you know anyone who might need this?

But the best moment is right after the win. The day the thing works, the day they say thank you. That's when they are excited and actually want to tell someone.

So ask then. And make it easy, don't say "anyone". Say the type of person - another shop owner in your area, someone from your old team.

Nobody thinks of "anyone". Everybody thinks of a name :)