It's DIWALI!

It's DIWALI!

My favourite festival of the year. In pursuit of a better life, i along with millions of Indians across the world are away from home & their families. My childhood is filled with memories of this festival firing crackers with friends and enjoying the amazing food my mom makes. I'm definitely missing all that.

If you didn't know, Diwali is like our Christmas. It is celebrated across India with its own regional twists. Different reasons but the same feeling within. I googled to find that its a $21 BILLION economic opportunity that's growing YOY. For local businesses, its the unofficial end of the financial year & beginning of a new one. They count their business from Diwali to Diwali. Many businesses give their employees bonuses too. Basically, everyone is trying to be HAPPY.

Imagine starting your business year from the peak of Holiday season. Wouldn't it be a great start? People spend on clothing, food, gifts, traveling to their families. So pretty much every business you can imagine is thriving with cashflow around this time.

I hope the same HAPPINESS & PROSPERITY flows into your lives too. I hope the struggles in your lives fade away from today. I really do.

Thank you.
thecognitivefounder
Sai Mutyala