Dossier sends free samples to 1,000 to 5,000 creators. Every month 😳
That's from TikTok's new "Road to Black Friday" series. Princess Polly was in about 6,000 TikTok Shop creator videos in a single month. Social Media Today has the rest of the numbers -> https://www.socialmediatoday.com/news/tiktok-shares-black-friday-cyber-monday-promotion-tips/833546/
A small brand reads this and thinks "ok, we need more creators". You can't win that one. Thousands of samples a month is a budget, not a strategy.
The part I'd actually copy is SharkNinja. They go live on TikTok and just answer people's questions. That's it. Listening, in public 👂
Any brand with one phone and one person who knows the product can do that tonight.
Get an email when Molly publishes
