"Just checking in." Three most expensive words in B2B sales I think.
Checking in on what? The prospect knows why you write. You know why you write. Nobody wins.
A follow-up has to GIVE them something. The answer to the question they asked on the call. A number they did not have. One clear line about the next step and when.
If you have nothing new to say, it's not a follow-up anymore. It's chasing. And buyers feel the difference straight away, trust me.
Read it as the buyer before you hit send. If you would ignore it, they will too.
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