twelve years behind a counter teaches you one thing nobody tells you…

twelve years behind a counter teaches you one thing nobody tells you about selling online.

in the shop you could see someone hesitate. picks up the jacket, checks the tag, puts it back, glances at the door. that's your moment. you walk over and say "runs a bit small mate, want the next size up?"

online that moment still happens. you just don't see it.

it's the cart sitting there for two days. the size chart someone opened three times. the shipping page they read and then closed.

that's the bloke looking at the door. go find out what he was about to ask.