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Huddle →Steven Bartlett on MrBeast's company: "it resembles a Fortune 500 holding company" 😄
And then, almost casually: "They just bought a bank."
He splits the creator economy into eras. First creators were "kind of billboards" for brands. Then creative directors. Then they got equity. Now they're cofounders. And next, their companies start doing M&A like the big guys.
"You're no longer an influencer. You are an owner or cofounder."
What I love is that he started on the other side of all this, booking influencers for brands at his agency. Same guy, now an investor in Jimmy's company!
So which era are you in? Still a billboard or already a cofounder? 😅
Via Fortune https://fortune.com/2026/10/21/mrbeast-jimmy-donaldson-creator-economy-evolution-fortune-500-holding-company-steven-bartlett
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