Derek Sivers has a rule I keep coming back to.

Derek Sivers has a rule I keep coming back to. If it's not a "hell yeah", it's a no.

Sounds like advice for your free time. For me it is about the product.

The feature one customer asked for. The partner call that "could lead to something". The fourth product idea while the first three still need me.

When the whole team is you, every yes is time taken from the thing that already works.

He wrote a small book with the same name, short chapters, easy to read in one evening: https://sive.rs/hy1

Saying no is still the cheapest growth plan I know.