ChatGPT started showing a "Shop at" button under the products it…

ChatGPT started showing a "Shop at" button under the products it recommends. Since 10 October.

Sounds great for online stores, right?

Not really for the small ones. In WISLR's test 56% of those buttons went to Best Buy, Walmart, Target or Amazon. Only about 5% went to the brand's own store.

But one thing I liked. When the brand's own product page was one of ChatGPT's sources, around 34% of the buttons went to the brand's store. Without it, 6%. Only 4 days of data, so not final.

This is what I mean when I keep saying GEO. Your product page has to be good enough that AI uses it as a source.

Would ChatGPT quote your product page today?