52% π±
that's the share of US online spending on 6 and 7 October that came from phones. $9.86 billion in two days around Prime Big Deal Days, about $5.1 billion of it on mobile. Adobe numbers, I read them on the Ordoro blog: https://blog.ordoro.com/2026/10/23/october-2026-online-shopping-spending/
so probably more than half of your Black Friday buyers meet your store on a small screen. one thumb, bad wifi, kids in the background π€―
open your own shop on your phone tonight and try to buy something. count the taps to checkout. if you get annoyed, they leave too π€·ββοΈ
how many taps is yours?
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