US retail sales up 0.8% in September.

US retail sales up 0.8% in September. Economists expected 0.3%. Nice headline 📈

But read the small print. These numbers are not adjusted for prices. So part of that "growth" is simply things costing more.

Same trap I see in a lot of small businesses. Turnover is up 10%, everyone is happy. Then you check how many orders you actually had... and it's the same as last year. Or less.

Count orders and customers, not only money. That's where the real picture is 👀

Numbers via Yahoo Finance: https://finance.yahoo.com/economy/articles/us-retail-sales-rise-0-132622775.html

#Sales #SmallBusiness