Shopify's new Entrepreneur Effect report says shoppers coming from AI…

Shopify's new Entrepreneur Effect report says shoppers coming from AI tools converted 80% better than shoppers from organic search. And they spent 14% more per order. 👀

Makes sense if you think about it. Less people arrive from ChatGPT or Gemini, but they already know what they want. The AI did the comparing for them before they even land on your store.

So the question is not only "how do I rank on Google?" anymore. It's "when someone asks AI, does it even know my store exists?"

Picked this up in today's Agentic Commerce Frontier newsletter: https://agentcommerce.substack.com/p/the-agentic-commerce-frontier-october-f26