An Advertisement(Ad) is a depreciating asset.

An Advertisement(Ad) is a depreciating asset.

In running a modern business, most of our efforts go towards building depreciating assets. The value of these assets are momentary & go down with time. Something we post on instagram is almost never found on people's feed beyond 24 hours. But as founders, it's important to be aware of the few that compound over time.

One such is @publish. I've been writing for 92 days now, just 8 days short of the 100 day streak and have built 61 followers here over time with about 1500 AI reads. Although, this challenge of posting for 100 days was a test of my commitment & discipline, but i've learnt the importance of investing in assets that compound over time.

What other long term assets are you investing in as a founder?
Would love to know.