Google now has its own cart. Your product page still has to sell

If you sell on Shopify and your customers are in the US, Google just moved one step closer to your checkout.

Universal Cart is rolling out in Search. The one they showed at I/O in May. Cart icon at the top right of the results, "Add to cart" right on the product listings, you pick the size there, and Google Pay already has the card. Glenn Gabe tried it and says it's pretty easy to use. It shows up in Gemini too. Barry Schwartz has the screenshots on Search Engine Roundtable if you want to see how it looks: https://www.seroundtable.com/google-universal-cart-in-search-is-live-42349.html

So the shopper picks your product without ever seeing your homepage. Again :)

What I would do this week, before the holidays:

1. Open Merchant Center and look at your feed like a customer would. Titles, sizes, colours, prices. If the feed is a mess, this is exactly where it shows.

2. Make the feed and the product page say the same thing. Same price, same stock, same delivery info.

3. Stop spending hours on homepage banners. Fewer and fewer people come in through the front door.

No word on Europe or the UK yet. Good, that's time to clean up before it lands.