From social media to AI, advertising has changed dramatically in a short time. Stephan Pretorius, chief technology officer of WPP, unpacks the world of generative artificial intelligence and its potential impact, both positive and negative, on marketing. Host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers
IDEAS
How AI Could Change the Advertising Business
From social media to AI, advertising has changed dramatically in a short time. Stephan Pretorius, chief technology officer of WPP, unpacks the world of generative artificial intelligence and its poten
5valuable
Read by AI1
Just youreading
Stay on the list
Get the next piece from Lėja
Direct to your inbox. No platform middleman - your email goes straight to Lėja’s list. Unsubscribe anytime.
We never share your address. Lėja owns the list and can export it anytime - no platform lock-in.