
If your company is based in the EU, apple makes you declare "trader status" under the Digital Services Act before your app goes live - your business name, address and contact details get displayed publicly on your app store page.
i almost got rejected over a checkbox.
the takeaway - if you're an EU founder shipping an app, sort your trader status in app store connect before you submit, not after the rejection email. and use a business address, because whatever you put there is public forever.
small print is the real gatekeeper now.
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