submitted our app to the app store recently and got a lesson in EU law i didn't ask for

If your company is based in the EU, apple makes you declare "trader status" under the Digital Services Act before your app goes live - your business name, address and contact details get displayed publicly on your app store page.

i almost got rejected over a checkbox.

the takeaway - if you're an EU founder shipping an app, sort your trader status in app store connect before you submit, not after the rejection email. and use a business address, because whatever you put there is public forever.

small print is the real gatekeeper now.