You're trying to do the right thing. That's why it's being so Tough.

The goal of business is simple math. Do work & get paid for it. There are hundreds of ways for the money to move from the client's pocket to ours. There are unethical ways that people pursue to do this transfer quickly and there are the ethical ways that can take ages for the same amount of money to come our way. And being ethical is what makes this simple journey difficult.

I was raised like most of you in a decent middle class family where values came ahead of everything else. Those values were reminded everyday at home, in daily school prayer & the occasional social gatherings. Life pretty much revolved around them.

The core of it always said the same. To be a good human. Everything else in that list of values helped understand how & what one should do to be a good human. All could be summed up under the one umbrella of being a good human for this society.

I've carried those values everywhere i've gone. I've taken them across countries i've travelled. Across the years i've spent away from home without being reminded anymore. Those values became who i am, my identity. They gave me opportunity to help hundreds if not more in this lifetime. And somewhere in that journey, i decided to pursue Entrepreneurship to help even more people while building a life around my freedom. And that's when the true challenge began.

I call it a challenge because it took me very long to realize the world of business works differently. Being a good human is not always rewarded here. On the bad days, it could pull you down really hard. I thought it was my weakness to not be able to challenge those situations. I was very hard on myself as a result. But now, i realize its not the weakness, but it's the values i believed in.

Whether it meant quickly helping a client out of their situation or going to certain extremes to help the other ones out. Only because of those values, did a lot of suffering follow. At times, it meant losing months of valuable time when you didn't have it. And the other times, it meant losing out a lot of money. Hard earned money. Employees still had their bills to pay. So, i borrowed at times to ensure people dependent on me weren't struggling because of such situations. I'm talking situations spanning across nearly a decade in this world. When life hits us so hard repeatedly time after time, it's easy to give up on our values & acknowledge this is how the world of business works. But i refuse to. That's where my challenge lies. And i'm okay with it.

Growing up, along with the values, i was also taught that leading a rightful life isn't easy. It is going to be tough speaking the truth yet its the truth that prevails. And if you as well are pursuing a truthful life thats making every step of this journey challenging, i just want to say i'm here for company.

Let's move in that direction together. The worst that can happen is still the best for the next generation thats looking at us to learn to do business.

Thank you for reading.
-Sai Mutyala
thecognitivefounder