Lithuania is a great place to build and a small place to sell

Under three million people. That is the whole home market if you build software in Lithuania.

It sounds obvious, but I see many founders here start the same way. Lithuanian website first, Lithuanian invoices, a few local clients who know someone who knows you. Then a year later comes the question about going abroad, and everything has to be redone.

The low costs here are the advantage. Rent, salaries and the time you can buy with them go further than in Berlin or London. That is what lets a bootstrapper survive the slow first years.

But the money has to come from somewhere bigger. So I would build for English from the first day. Prices in euros, and in dollars if you can. Support emails written so a client in Ireland or Texas does not feel they found a small local shop by accident.

Local clients are still worth a lot. They pick up the phone and tell you what is wrong.

Just do not let them decide how big the product is allowed to get.