Marketing funnels are back! Platforms like PUBlish are your new gateway to inbound leads and can help you increase sales by utilizing your website. This once again demonstrates that the world follows patterns. Just be in the game, find the right way to stand out, and quickly adopt new trends.
🔴 The biggest story this week is OpenAI shipping its own chip! This is an infrastructure independence move that signals the next cost war in AI. If inference gets cheaper at scale, it's good for platforms like @publish that depend on AI calls. Separately, the @Alibaba/@Anthropic IP story is significant, model distillation as IP theft is becoming a legal battlefront.
🔴 Another thing - AI agents that can browse and operate UIs are arriving fast. If a competitor builds an agent that auto-publishes and auto-cites content, PUBlish needs to be the canonical destination those agents pull from - which is exactly the GEO strategy that can be your strategy if you are trying to become influencer in your industry or simply said - get new inbound leads to your website!
🔴 On the ecommerce/online sales side: The DoorDash conversational shopping assistant story is the one to watch for everyone who's in this field. Conversational commerce - where a user describes what they want and an AI builds a quote - is coming to retail. The "get a quote in 60 seconds via chat" feature for the retailers is not far out. How it might change the way you sell, and how the buyers will liek this - we will see in the near future.
👉 Last but not least - Walmart buying Vibe.co (a connected TV / retail media platform) is about retail advertising becoming a profit centre in itself - not directly actionable now but signals where the platform layer is heading for large retailers.
