Most jobs are won before anyone reads the price

A lot of small businesses think they lose work on price.

Sometimes they do. More often they lose it on the gap.

The enquiry comes in on Monday. Someone means to reply properly, with a full quote, once they get a quiet hour. The quiet hour turns up on Thursday. By then the customer has already spoken to two other firms, and one of them rang back the same afternoon.

That firm was not cheaper. It was just there first.

People buying from a small business are rarely comparing spreadsheets. They are asking one simple question. Will these people look after me?

A quick first reply answers that before you say a word about price.

It does not need to be the full quote. A short message is enough.

Thanks, we have it.
Here is what happens next.
You will have the numbers by Wednesday.

Then hit Wednesday.

Speed gets you into the conversation. Keeping the small promise is what keeps you there.