“Just get me 100 leads.”
Sounds simple, right?
Until you actually have to find them.
You start searching.
One business looks promising, but there’s no working phone number.
Another has a phone number, but the business has closed.
You find a company that looks perfect , only to discover that the person you contacted left the company six months ago.
Then you realise you've spent three hours building a list that still needs to be checked.
And that's the part of lead generation nobody talks about enough.
Finding leads is not the same as finding the right leads.
For many businesses, lead sourcing has quietly become a time-consuming process of searching, copying, checking, removing duplicates, verifying contact details and trying to figure out whether each business is actually worth contacting.
And while someone is doing all of that, the sales team isn't selling.
That's a problem.
Because the goal shouldn't be to give a salesperson another spreadsheet with 500 names.
The goal should be to help them get closer to the businesses that actually fit what they're selling.
That's why we're working on something at i-Ray Networking.
We're developing an upcoming solution designed to make lead sourcing faster, more targeted and less dependent on hours of manual research.
Not just “more leads.”
Better leads. Less searching. More time to actually sell.
We're still building it, but we're building around a problem sales teams experience every day.
Because if your salespeople spend most of their time looking for people to sell to, when do they get time to actually sell?
Something better is coming.
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