Beyond profit

The founders we most admire are not the richest.

They are the ones whose companies stand for something.

Purpose is not a marketing exercise.

It is the thing you return to when the numbers stop making sense.

Profit is a constraint, not a purpose.

A business that runs out of money cannot continue. But profit alone cannot tell you why.

Pick something larger than the spreadsheet.

Not because the market rewards it. though it often does. Because it is true.