Darius Baltunis✓CEO & Founder·yesterday·4 min read
From August 2026, if you use a chatbot, it has to tell users they're talking to an AI
Sharing this because we forget sometimes that more is not better. Check your content you share and how you write it. If your goal is to post daily - think about the value you create to the marketplace and how others can benefit. Everyone now wants to be cited by AI but forgetting that AI is benefiting us, humans, for what we post and think, and this now is a new style and way how we are getting new traction. Most of our blog posts are going to be read by AI, not humans.
1. Publishing AI content like on your store. Good news: Google does not penalize content for being written by AI. Its guidance is clear that it judges content on whether it's helpful and original, not on how it was made. The trap is the line they drew - using AI to mass-produce pages that add no real value violates their spam policy on "scaled content abuse." Google ran a visible crackdown on exactly this in mid-2025. So if you let AI write a dozen thin blog posts a week to chase keywords, you risk getting buried, or worse, hit with a manual penalty. But if you use AI to draft, then add your own thoughts, edit it, and only then publish it - you're completely fine. The difference is judgment, not the tool.