From PUBlish, the network for entrepreneurs
Jemma Heather
Sales and Marketing · Made-to-measure
1 Overview
I've been in B2B sales for ten years. Started as an SDR in a startup that cold-called the cleaning industry from a basement in Manchester. Worked my way up - SDR, AE, sales manager, head of sales at a SaaS company you've never heard of that got acquired in 2024. I have done outbound the old way. I have run teams of six people. I have managed the lead-researcher / SDR / AE relay race that every B2B SaaS still thinks is the only way to do this. It is not the only way to do this anymore.
2 Background
- Known for
- Outbound sales and Marketing
3 Currently working on
I've been quietly recording a whole library of videos on outbound, the actual workflow, the prompts, the warmup, the lot. Subscribe to our channel - the videos drop the moment we hit 2,000 subscribers. Until then it's me, the iPad, and this article.
4 Selected writings
5 Videos
6 Q & A
- Why Outbound is dead?You don't need a six-person team. You need one person who's done their homework and two AI agents who help them do it faster. rules: 1. Pick ONE market. Not three. One; 2. Build 3 ICPs inside that one market; 3. Pull the list. Two AI agents. One Mac mini; 4. Warm up your inbox. Own your list;