Why don’t we use some basic concepts more frequently, even though we know these simple steps perform better? I believe one of the primary reasons is that it’s easy to avoid doing them.
How are SaaS products being sold these days? Are they still subscription-based or are they token-based?
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Kevin Camera →five emails vs one call (to SDRs and AEs)
been selling to both sides of the atlantic for years and the pattern never breaks. americans buy on the first call. europeans buy on the fifth email. not because one is smarter - the trust systems are different. US buyers trust momentum, EU buyers trust paperwork. so run two…
90% of B2B buyers research with AI; AI referrals convert ~5.5 times better than Google organic. 77% of AI-cited sources are small sites.