What are the difference in between large nad small companies? The small one reads my shit and wins in a short competition.
Let's talk about SEO & GEO and why it's so important to understnad nad to use in 2026-2027.
1. SEO helps people find you in search results.
2. GEO helps AI tools like ChatGPT, Claude and Gemini find you when someone asks for a recommendation.
What does it mean for your business if both are crappy: nobody will find your business online, you lose.
If AI cannot understand your business, you also lose.
So what should you do today if you have no marketing team that knows this and does all the yneed to stay in competition?
1. Create useful content that answers real customer questions.
2. Keep your website updated daily. Not once per week, but every time you hear about ChatGPT or Claude launching new model. At least. This is important.
3. Explain clearly what you do, where you work and who you help on media's like PUBlish, Reddit, Indie Hackers and press. Forget Facebook and Instagram - unless this is where you make money in paid ads and organic growth is jsut a waste of time.
4. Collect genuine customer reviews.
5. Make sure your business details are the same everywhere online. Critical mistake done by software companies and SaaS in general
The businesses that teach will be found more often than the businesses that only advertise.
You are no longer writing only for people, You are also writing for AI.