If You Only Read One Post About LinkedIn In Your Entire Life, Make It This.

Why some founders explode while others, no matter how hard that they try, just stay stuck on LinkedIn?

After 2,000+ hours on content + working with 10s of brands I've realized:

Top 1% Founders never rely on LinkedIn algorithm or bullsh*t advice like "Post consistently. Comment on 30 posts a day. Focus only on video."

Because they can't risk their whole biz on tactics or algorithms that can change in seconds.

If you're serious about LinkedIn, answer me this:

1. What's the point of even using LinkedIn? (The reason)

2. How to use it? (The action)

3. How to find pattern and double down to what's working? (The Iteration)

I made 'Define-Act-Iterate Framework' (DAI) that I use personally and for my clients.

You never have to rely on guru or algorithm again if you learn + apply this.

Define

What Do You Truly Want From LinkedIn?

Most founders skip this question. Instead:

They open LinkedIn ➤ See a creators getting millions of views ➤ Copy the format ➤ Wonder why it doesn't convert.

The problem is that the creator you follow might be optimizing for completely different objective than you.

LinkedIn is completely different platform based on your goal:

Business card. (Proof of credibility when someone googles your name before a meeting).

Talent acquisition. (Attracting right hires before you post job listing).

Investor visibility. (Staying on radar before you raise).

Sales page. (Direct, ICP-targeted, designed to convert readers into buyers).

Outbound channel. (1:1 reach-out you run to book calls)

Revenue engine. (Content built to drive pipeline).

Citation source. (Citations by LLMs as a credible option in your industry).

These goals require completely different content, tones, and metrics of success.

A post optimized for investor visibility looks nothing like a post optimized for closing buyers.

Before you write a single post, answer this:

Which one are you truly building toward?

If you don't know, you'll keep following advice built for someone else's goal then wonder why it's not working for yours.

Act

Build Around Your ICP, Not a Guru's Playbook

Now you know your goals.

The next mistake will be copying someone else's action plan instead of building your own.

Never ask "what's working on LinkedIn right now" .

Rather ask "what would make my exact ICP buy."

Here's how I do it for my own ICP: Tech Founders.

They have low dwell time, but they'll read as long as there's direct value.

So I post 2-3 times a day, but in long-form formats. (carousels, articles)

Because retention-focused content earns their attention instead short punchy posts.

My strategy is content led outbound: Post earns the first conversation instead of cold pitch.

Connection req→ Natural Conversation → Understand their needs → Provide value → Offer low-friction discovery call → Deliver tailored pitch → Close.

Every step of the sequence is based on my ICP + how they truly behave.

Your action plan should be built the same way.

Define your ICP's actual behavior first.

Build your format, cadence, and outreach around that instead of whatever's trending this month.

Iterate

Your Strategy Is Just v1

Most founders build strategy and treat it like the ultimate plan. (It's not. It's a hypothesis.)

You'll be wrong about something. (It's fine.)

The goal is to find out what's wrong fast, fix it, and run the next version.

What iteration looked like for me:

I started posting 7 times/week. Data told me it wasn't necessary.

Carousels and articles were winning the most.

So I cut to 2-3 posts/week and focused on long form content.

On outreach, I thought lead magnets is best.

But giving easy to follow personalized advice got more responses.

So I double down to that.

Neither of those were gut calls.

They were experiments with observable outcomes.

This is how you treat your LinkedIn strategy:

v1 strategy ➤ Run that ➤ Find what works and what doesn't ➤ Double down ➤ Repeat.

You're not building a content calendar.

You're running a series of experiments until you find what compounds.

Then doing more of that.

v1 is just where you start.

The goal is to get to vX whatever version of your strategy finally hits your actual goal.

But DAI Won't Work If...

You don't commit minimum 90 days. (no data, no iteration, no results)

You stop when the algorithm shifts. (it always does so stay consistent no matter what)

You expect fast closes. (longer the ticket size, longer the sales cycle)

You're looking for a cheat code (there is none. Hire an expert or do the work yourself)

You've read this far. Don't let it waste.

Apply DAI yourself or comment "DAI" and we'll build it together for your specific goals.