From social media to AI, advertising has changed dramatically in a short time. Stephan Pretorius, chief technology officer of WPP, unpacks the world of generative artificial intelligence and its potential impact, both positive and negative, on marketing. Host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers
Get an email when Lėja publishes
More from
Lėja Simutė →Most deals close on the 5th follow-up. Most salespeople quit on the second.
That gap is the whole game. A first no is rarely a real no. It usually means not now, not enough information, or not the right moment. Each follow-up is not pestering. It removes one more reason to say no. The people who win are not the most talented. They are the ones still in…
Taip įdomiai pateiktos skirtingos nuomonės ir įžvalgos apie būsimus mero rinkimus. Kas svarbu ir į ką reikėtų atkreipti dėmesį? Iki…
In 2019 I was struggling and couldn’t pay the bills, because I didn’t have money not even to pay for my rent and I am not even talking…