The difficult part is to explain exactly what Your offer is

When I first started selling my knowledge and experience, I thought the difficult part would be proving that I knew what I was talking about. It wasn’t. The difficult part was making people understand exactly what I could help them with and why they should pay for it.

I see the same thing with many people trying to build their first 100k business. They have experience, useful skills and something valuable to offer. So they create a website, add a booking link, start posting on social media and wait. Very often, not much happens.

One of the first things I learned is that selling your time is difficult. “60-minute consultation for £150” tells me how much of your time I am buying, but it doesn’t tell me what I will get from it. A much stronger offer would be something like: “90-minute business review where we identify what is stopping you from growing and agree on your three priorities for the next 30 days.” Now I understand what I am actually buying.

Another common mistake is trying to help everyone. Marketing, sales, strategy, mindset, operations, growth. When you offer everything, it becomes difficult for people to understand what you are actually good at. Pick a problem you understand really well and start there.

The same applies to your customer. “I help entrepreneurs grow their businesses” sounds nice, but it could mean almost anyone. I’m much more interested in working with people who have already started something, know there is potential in it, but are struggling to turn it into a business doing its first 100k in revenue. That is a very different and much clearer conversation.

I also believe you need to show what you know before asking people to pay you. Write about the problems you see. Share what you have learned. Talk about mistakes you have made yourself. Show how you would approach a difficult situation. Your content should give someone a small taste of what it would be like to work with you.

And show proof whenever you can. Don’t just say that you have experience. Tell me about someone you helped. Where were they before? What was going wrong? What did you change together? What happened afterwards? A few honest examples can be much more powerful than a long list of qualifications.

If you’ve read this far, you’re doing great, and it shows that you’re genuinely interested in the value I offer! Please follow up on my profile or subscribe, and I promise to work harder to share tips and recommendations that either didn’t work or somehow worked for my business. Thank you very much! Getting back to the post 👇

Most importantly, make your service easy to buy. People shouldn’t need a consultation just to understand your consultation. 😁 Tell them what they will get, how it works, how long it takes, what it costs and what happens next.

You also don’t need a massive audience. I would rather have 500 people following me who are building businesses and struggling with problems I understand than 50,000 people who simply like my posts. Followers and customers are not the same thing.

And finally, give people a clear next step. If someone reads your post and thinks, “This is exactly where I am right now”, what should they do? Message you? Book a call? Buy a small first service? Make it easy.

There is one more thing I think will become increasingly important. Information is becoming incredibly cheap. AI can create a business plan, suggest marketing ideas and explain sales strategies in seconds. Simply knowing things is no longer enough.

The real value is understanding which advice matters for this particular person, in this particular business, right now, and then helping them actually do something with it.

Because most small business owners I meet don’t have a lack of information.

They have too much of it, and they don’t know what to do next. I'll continue on this topic, stay close!