@InterioApp
Jemma Heather on YouTube
Jemma HeatherVerified
Sales @InterioApp
Sales and Marketing✓ Verified
On the record
I've been in B2B sales for ten years. Started as an SDR in a startup that cold-called the cleaning industry from a basement in Manchester. Worked my way up - SDR, AE, sales manager, head of sales at a SaaS company you've never heard of that got acquired in 2024. I have done outbound the old way. I have run teams of six people. I have managed the lead-researcher / SDR / AE relay race that every B2B SaaS still thinks is the only way to do this. It is not the only way to do this anymore.
Background
- Known for
- Outbound sales and Marketing
- Years active
- 2015
Career
- InterioAppNow
From the archive
The reasonable man, adapts himself to the world. The unreasonable one, persists in trying to adapt the world to himself. Therefore all…
The customer says "I'll think about it" and walks out
The InterioApp team on a night out in London
Transforming Curtain & Blind Quoting
👉 "When in doubt, go to the library." J.K. ROWLING ❤️
How InterioApp is winning made-to-measure online sales in the UK and New Zealand
Quoting system for curtains
Outbound is dead. Long live outbound.
The morning I lost the wrong customer
On camera
What I’m building right now
I've been quietly recording a whole library of videos on outbound, the actual workflow, the prompts, the warmup, the lot. Subscribe to our channel - the videos drop the moment we hit 2,000 subscribers. Until then it's me, the iPad, and this article.
Q&A
Why Outbound is dead?
You don't need a six-person team. You need one person who's done their homework and two AI agents who help them do it faster. rules: 1. Pick ONE market. Not three. One; 2. Build 3 ICPs inside that one market; 3. Pull the list. Two AI agents. One Mac mini; 4. Warm up your inbox. Own your list;
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