EDITORIAL
The best time to build is when everyone says it's impossible
A line to sit with this week.
The PUBlish Desk · 20 April 2026
Airbnb founded during the 2008 financial crisis. Uber in 2009. Stripe in 2010. Slack's pivot in 2013.
When money is expensive, talent is available, customers are desperate for efficiency, and incumbents are playing defense. The best time to build is when everyone says it's impossible is mostly right because only believers show up, and believers ship harder.
Bear markets build companies. Bull markets build decks.
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