Walmart just put Scrooge in charge of their holiday shopping.
Walmart just put Scrooge in charge of their holiday shopping. 🎩
"A Who Knew Carol" went live on Monday. Walton Goggins as Scrooge, Kermit and Miss Piggy, and three ghosts for gift ideas, Black Friday deals and last-minute delivery. One story for the whole season.
Their CMO says one theme all season gives "a really quick read for customers to know it's Walmart."
The bit to steal isn't the Muppets. It's the one theme. We small guys change the message every week and then wonder why nobody remembers it.
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