Nobody talks about how a business says no. But people remember it longer than the yes. The project that is not a fit. The discount you cannot give. The deadline that is too short. 1. Say it early,…
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40 pieces on this topic.
End of October. Which means very soon your customers start asking the same question: are you open on Christmas Eve? Boxing Day? That weird week between Christmas and New Year? And they will not alwa…
1 min readRemember IGTV? 🫠 Instagram's separate app for long videos. Launched in 2018, shut down in 2022. I don't think many people missed it. Now they're trying again, this time inside the main app. It's…
1 min readEvery inbox now gets emails that mention the reader's company, their latest post and their city in the first line. AI made that cheap, so it no longer means anything. People can tell when a…
1 min readSaturday morning, coffee, and I'm thinking about magazines again. Sorry :D When I started, being in the right magazine was the whole game. People saw your name next to the articles they liked, and so…
1 min readYelp is launching Smart Lead Reply. An AI agent that answers Request a Quote messages, asks the customer the right questions and qualifies the lead before the owner even looks. $30 a month. Movers,…
1 min readOk, reason number two. Ads. 😅 When I started 3 years ago, I could put a small budget on Facebook and Instagram and orders came. Not crazy, but enough to feel that the thing works. Every year…
1 min readopen any product page and watch where your eyes actually go. not the description. you skip it, everyone does. the seller wrote it, so you already know what it's going to say. you go to the reviews.…
1 min readAfter two days at an AI conference, I left with more questions than answers. And one question keeps coming back to me. If AI becomes better at deciding who should be hired, who should work with whom,…
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AILook at the growth of each of the post. I love it. What we do, We train people to be better at sales. Most sales teams do not need more leads. They need to become better at handling the leads they…
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It never was. But you always thought so. Just like most other things in your life. If you feel you've already reached the point you desire to in your life, please stop reading this. If you're still…
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Focus on those things you can control and leave the ones you can't. Yesterday I was aksed to ansswer this: what if I was starting an online business from scratch today, knowing what I know now, I…
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When building an app, two key moments are crucial: the users and their experience within the app. Additionally, consider the significance of your app’s main colors. Remember, if you’re building a new…
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A few years ago, "AI in marketing" meant a chatbot on your website that could barely answer a question. Today, tools like ChatGPT and Claude have quietly become part of how research gets done, how…
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You get tired of your brand long before your clients even notice it. That is the trap I see most. The owner sees the same colours, the same tone, the same intro line every single day. After a few…
1 min readDomino's made a square pizza. Then it went and found the one place where square is completely normal. From 26 October the Domino, their Detroit-style personal pizza, teams up with Minecraft Dungeons…
1 min readAI makes it easy to publish every day. That part is solved. What it does not solve is why anyone should care that it came from you. A brand that sounds like everyone else gets read like everyone…
1 min readI recall the days when advertising your business required only a single page in a magazine. How will artificial intelligence transform the world, and what will be the prevailing trends in the next…
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Why don’t we use some basic concepts more frequently, even though we know these simple steps perform better? I believe one of the primary reasons is that it’s easy to avoid doing them. How are SaaS…
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A new logo will not fix a confusing first sentence. I see it often. A business feels stuck, so the first idea is a redesign. New colours. New font. New website. Three months later people still ask…
1 min readSunday evening one from us, short again :) This week Google announced a few changes to AI Mode and AI Overviews. More links inside the answers, and shown higher up. And one test we think every small…
1 min read"Lastly, set them free." 🕊️ That's a real line from Pinterest's new marketing playbook. A social platform telling brands: don't trap people in the experience. I had to read it twice 😅 The numbers…
1 min readApple Music has a new icon. The red note is gone. In the iOS 27.2 beta it's black and white now, a bit bolder, tilted a little, with a tiny shadow. That's it. And the internet reacted like someone…
1 min readInstagram has a new button. Open any Reel shorter than 90 seconds, tap the three dots, "Use as reference". The other video sits on top of your camera, with a countdown, so you can match it move by…
1 min readGood morning everyone! Friday tip from us, and it is a small one again. Most business owners tell us the same thing: "we don't know what to post". Fair. But you are sitting on the answer every single…
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Wingstop and Sour Patch Kids just announced a Halloween wing. A sour then sweet redberry glaze, with little Sour Patch Kids bits sprinkled on top. On chicken. My first reaction was probably the same…
1 min read☕️ Morning question: What’s one thing you could automate with AI?, Not tomorrow., Not next month. What’s one boring, repetitive thing you’re doing today that AI could take off your plate? That’s your…
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