Before you redesign anything

A new logo will not fix a confusing first sentence.

I see it often. A business feels stuck, so the first idea is a redesign.

x New colours.
x New font.
x New website.

Three months later people still ask the same thing: "So what exactly do you do?"

Try this before spending anything.
Ask five clients to describe your business in one sentence. Not what you wish they said. What they actually say.

• If the five answers sound similar, your message works. Now make it look better.
• If they are all different, the problem is not design. It is clarity.

Aesthetics matter to me, a lot. But good design makes a clear message stronger. It cannot create one.

Write the sentence first. Then make it beautiful.