Nobody talks about how a business says no.
But people remember it longer than the yes.
The project that is not a fit. The discount you cannot give. The deadline that is too short.
1. Say it early, not after a week of silence.
2. Say why in one honest line.
3. If you can, point them to someone who can help.
A clear no, said kindly, is still a good brand experience. Sometimes it is the reason they come back later.
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