Your Christmas hours are already wrong somewhere

End of October. Which means very soon your customers start asking the same question: are you open on Christmas Eve? Boxing Day? That weird week between Christmas and New Year?

And they will not always ask you. They will ask Google, Maps or a chatbot. The answer they get comes from whatever you have published, in all the places you forgot about.

So before December, give it 20 minutes this week:

1. List every place your hours live. Google Business Profile, website footer, contact page, Facebook, Instagram bio, that old directory listing from 2019 nobody remembers.

2. Make them all say the same thing. If the website says 9 to 5 and Google says 10 to 4, somebody ends up standing at a closed door. And a machine reading both has no idea which one to trust.

3. Add the special days now. Google lets you set holiday hours in advance. Do it while you remember, not on the 23rd at midnight :)

Boring? Yes. But boring makes money. A customer who drives to a closed shop in December does not come back next year to check again.

Which of your listings is the one nobody has touched in years? Be honest!